What your clients actually want
Swisse
Details
Client:
Levi’s
Industry:
Food & Beverage
Year:
2024
BRIEF
Swisse aims to inspire Australians to break bad nighttime habits and embrace healthier sleep routines with the “Go the Swisse to Sleep!” campaign. Encouraging audiences to put their phones down and prioritize rest, the campaign will be executed in collaboration with Swisse’s agency village to ensure a cohesive social and digital rollout. Despite a limited budget, the initiative will focus on driving awareness and action toward better nighttime habits, positioning Swisse as a trusted solution for improved sleep.
scope
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It represents a crown of rays of light, a design symbolizing the spirit of the games—light, freshness, generosity—expressed by the design “Radiant Munich”.
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Brian Collins
Co-Founder, Art Director
