the brief

Work with G.H. Mumm to capture their presence and ambassadors at the VRC in 2022. Turn around 9 videos over the carnival quickly, in-line with global brand guidelines, with a localised tone. Align with multiple agencies and brand partners on content strategy, brand requirements, and media stakeholders.

the solution

9 videos executed saw a combined organic reach of 132,998 pre-media. The top performing asset interviewing supermodel Duckie Thot saw over 76.7k organic reach in 24 hours, G.H. Mumm Australia’s highest performing Reel to date.