The golden ticket to social media marketing success is capturing the attention of digital natives.

We create beautiful, community building and authentic organic content with the help of over 500+ diverse creators, designed to resonate with Gen Z and generate real, scaleable results.

Bespoke Growth Strategies, Real Creators.

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84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

84% OF GEN Z IS MORE LIKELY TO SHOP A BRAND THEY THINK IS ‘COOL’.

THE PROCESS

How it works

1. Strategy Call

Our introductory call allows us to craft a killer content and rollout strategy in line with your goals. As your agency partner we manage all your content, advertising strategy, and community management.

2. Content Creation

Depending on your brief, our award-winning production team will create social-first and campaign content for your brand. Our 1000+ creators can also apply to create content for your brand. Once you approve them, they will begin crafting your dream assets.

3. Edit

Our team of in-house editors receive all content, and edit your videos based on our strategy and industry-leading insights. You can track the status from your dashboard.

4. Your Dream Assets

Once approved, our social team will schedule your content and upload your ads - you can kick up your feet knowing your content machine is turning out industry-leading content.

TESTIMONIAL

Tiana has been instrumental in getting our TikTok strategy up and running. Her organisation, passion and drive to capture captivating content is impressive. If you're looking for unique content that has cut through, look no further.

Juliet Baird
Brand Manager

The Four-Stage Purchase Funnel Doesn’t Convert Gen Z.

Gen Z has grown up in a world where their primary marketplace is also their primary destination for news, entertainment, socialisation, and culture, so they can spot a CTA at 20 paces, and detect a paid partnership within one second of a video

Our unique marketing wheel approach identifies that younger consumers are in constant pursuit of four things: Inspiration, Validation, Celebration and Community. Unlike previous generations, Gen Z can - and will - convert at any stage of the cycle.

Inspiration

SAVE-WORTHY ORGANIC AND PREMIUM CONTENT

Validation

Celebration

Community

OUR SECRET SAUCE

Why use Andersen Social?

Get Authentic, Social-First Content

As a content-first agency, quality is everything. We thoroughly brief our content creators to ensure you’re receiving the most engaging, beautiful UGC on the market.

High Converting Paid Campaigns

As an agency of digital natives, we know how draining the ad fatigue can be. That’s why we craft data-driven, experimental and high-converting campaigns that actually work.

Bespoke, Flexible Packages

As an agency of digital natives, we know how draining the ad fatigue can be. That’s why we craft data-driven, experimental and high-converting campaigns that actually work.

High Converting Paid Campaigns

As an agency of digital natives, we know how draining the ad fatigue can be. That’s why we craft data-driven, experimental and high-converting campaigns that actually work.

INTRODUCTION VIDEOS

Meet Our Creators

BOOK A CALL

OUR WINNING FORMULA

We deliver social-first and campaign content with meaningful social and advertising management

See why Australia's most beloved brands partner with Andersen to develop content, manage and advertise their digital presence.

FAQs

Any Questions?

Where are your creators based?

We have creators based all over Australia.

Can we just get the content, without the social and ad management?

We do offer content-only packages. However, we strongly recommend our bespoke packages. This allows our team to curate a robust and custom growth strategy and content aesthetic, which ensures the ongoing success of your TikTok or Instagram strategy.

What makes your service different than other UGC agencies?

We aren’t your typical rinse-and-repeat agency. We have built our careers crafting campaign visuals for some of the world’s largest brands and hence have a deep understanding of the consistency, visual appeal, and community building required in order not only to achieve but, crucially, to maintain online success. Any agency can get you to go viral once or have a high-performing ad creative. However, there aren’t many agencies that understand how to turn these spikes into evergreen success for your brand.

Is there a lock-in contract term?

Typically, we do a 3-month pilot test with our retainer clients. This allows both parties time to flesh out the relationship and allows us the time to implement our strategy - success doesn’t happen overnight!

How do you find and curate your talent?

We are selective regarding the creators we want to work with, and we invest time and training into our creator pool to ensure they have the skills to create the beautiful content that is Andersen’s trademark. We do regular casting rounds for our creators to ensure there are always new, fresh faces for our brands.

How experienced is your team?

Our Gen Z team has experience across a variety of areas in the content creation and marketing landscape. With backgrounds in PR, traditional advertising, agency, in-house, music, and more, our experience allows us to see things from a broad, global perspective.

Where are you based?

Our headquarters are in Cremorne, Melbourne.

Where do creators shoot content?

Creators can shoot content in their own homes when appropriate, however, we also have curated content shooting spaces in our Cremorne headquarters.

BACK TO ANDERSEN STUDIOS

Let's Do It!

We’re not like other agencies, and we’re not trying to be.

We create industry leading campaign and social-first content, and partner it with killer social media strategy that’s helped Australian businesses go viral, get leads, and grow.

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