The Brief
We were appointed the strategy, social, production, and UGC partner for St.Saj Skin, a new holistic skincare line by Emmylou McCarthy, available exclusively to Chemist Warehouse. With a limited ad spend, we were tasked with launching the brand with no paid media spend.
The Result
We developed a strong organic and content strategy, that has completely sold out the most premium SKU four times. The account consistently reaches 10x followers, and has grown from 0-8,000 followers in 2 months. The brand is positioned effectively to launch ecommerce in 2025, with a consistent brand look, personality, and tone of voice. We have engaged, and briefed 20+ UGC content creators from Andersen Social, and implemented these across creator and owned channels. Hero image captured by Amy Hibbard, produced by Andersen.
